After answering a brief automated questionnaire, participants are invited to vote on that event by pressing their telephone keypads second by second to indicate their ongoing approval or disapproval of that event. With 'Perception Panel Live', the results are relayed direct to a television screen within 2 seconds. With a standard Perception Panel, they are synchronised with a recording of the event for subsequent breakdown, analysis and playback. We can also phone voters instead of them phoning us and play audio down the telephone, allowing us to support polling applications as well as pre-recorded or non-broadcast events.

We also employ a technique we call dynamic rim weighting, which means that, if desired, at any given time, irrespective of the constantly shifting composition of the panel, the voting power of the group of voters on the telephone will be shaped to ensure that they reflect an overall target demographic.
For example, a sample will typically be weighted to reflect the demographic of the national population in various categories such as sex, age, region or voting behaviour. In such a case, the voting power of men and women would be roughly equal, even if there are more women than men actually ringing in, and, in the same way, the voting strength of people who didn't vote for one of the three main political parties would be roughly 45% of the panel, even if there were more or less of such people actually taking part.
This means that you can make 'like for like' comparisons between different Perception Panels that use the same weighting methodology, and you can know at a glance the composition of your sample.

In between those two extremes, we can provide weighting of your dial-in audience to make it more representative. We can also randomly recruit panels of voters via Comres who we can phone on demand to test instant reaction to advertisements, TV debates, breaking news stories and so forth.

So 30,000 altogether. Other countries depend on the existing deals with host telephonists, unless we use long distance phone calling to the UK.

Other systems have traditionally been created by technology companies who do not understand broadcasting cultures and their requirements or by TV producers who do not understand technology well enough to manage it. Clickvision has the unique ability to do both. And although you can use premium rate lines if you want to, we encourage low tariff or freephone/toll free tariffs to ensure that the widest possible sample of viewers will take part.